Pricing : Your first and most powerful lever for profitable growth.

Our 4 areas of impact

Fair Price Positioning

Improve value perception

Customer Conversion

Boost acquisition and retention

Top & Bottom Line Growth

Achieve your strategic objectives

Pricing Efficiency

Increase your Pricing maturity

Why choose us

A unique pricing expertise

27 years of pricing expertise gained within leading organisations operating in complex and multidimensional business environments, where pricing is recognised as a strategic performance lever and a key differentiator.
A rapid understanding of business challenges and expectations, enabling the agile design and implementation of the most effective strategic and operational initiatives to meet clients’ performance objectives.
Mastery of the entire pricing value chain, including pricing diagnostics, quick wins, pricing strategy development, action plans, price management and optimisation, pricing organisation and governance, performance monitoring, and continuous improvement.
Close collaboration with executive leadership and operational teams, ensuring stakeholder alignment and engagement through a cross-functional, data-driven decision-making process designed to maximise the impact of every assignment.
Development of clients’ pricing capabilities and maturity through the implementation of pricing management fundamentals, the transfer of best practices, and the delivery of dedicated training programs.
Support for clients in optimising and evolving their pricing models, as well as leading strategic and operational transformation initiatives, including pricing digitalisation and the deployment of advanced pricing capabilities.

Driving your sustainable, profitable growth

Turning your pricing into the number one driver of value creation and value capture, enabling profitable and sustainable revenue growth at short, mid and long term.
A results-driven approach focused on delivering tangible, measurable, and high-impact gains in the short, medium, and long term, helping organisations achieve and exceed their commercial and financial objectives.
A comprehensive set of proven, flexible, iterative, scalable, and repeatable pricing levers, tailored to specific business challenges (margin protection, revenue growth, volume development, customer conversion and retention…).
A data-driven methodology supported by advanced analytical models, enabling the prioritisation of pricing actions (leakages, risk areas, growth opportunities, weak signals), while quantifying their potential impact to support informed decision-making.
Systematic measurement of the performance of every pricing initiative, in close collaboration with client teams, through dedicated dashboards, performance indicators, and governance mechanisms.
Continuous adjustment and optimisation of pricing initiatives to fully unlock the potential of pricing, maximize business impact, and ensure long-lasting benefits that support sustainable profitable growth.

OUR SERVICES

1 – PROTECT AND IMPROVE YOUR REVENUE AND MARGINS

Assess your pricing, identify, prioritise and solve your most significant sources of leakage to protect and improve your revenue and margins.

2 – MAKE PRICING YOUR FIRST DRIVER OF PROFITABLE GROWTH

Build or redefine your pricing strategy and turn it into action through a structured execution roadmap aligned with your short-, medium-, and long-term business objectives.

3 – MAXIMISE THE PERFORMANCE OF YOUR PRICING STRATEGY

Design and implement the right pricing organisation, pricing governance, and pricing performance monitoring framework to measure and optimise the impact of pricing.

4 – MAKE THE DIFFERENCE WITH BEST-IN-CLASS PRICING PRACTICES

Implement proven pricing standards, tailor them to your business challenges, and develop differentiated pricing best practices that create a lasting competitive advantage.

5 – DEVELOP AND STRENGTHEN YOUR PRICING CAPABILITIES

Build your teams’ pricing capabilities by equipping them with the knowledge, skills, and tools they need to succeed while strengthening your organization’s pricing maturity.

6 – TURN YOUR PRICING INTO A SUSTAINABLE STRATEGIC LEVER

Support the evolution and the transformation of your pricing to turn it into a longer term and powerful driver of business performance.

ABOUT US

francois lenne flconsultancy pricing consulting

François Lenne, founder of FL Consultancy

francois lenne, pricing, pricing consulting, price management and optimisation, flconsultancy, FL Consultancy

Contact

François Lenne

Founder of FL Consultancy and pricing advisor

Consulting and support for companies in the management, optimisation, and strategic, operational, and organisational transformation of pricing.

Your Pricing

Lever n°1 for your profitable growth